Power Ledger Community Advocate Issue – Spruiking

‘Advocates’ for the Australian blockchain-based electricity trading company Power Ledger have been accused of spruiking the service through the ‘Power Ledger Community Advocate’ program.

Power Ledger Community Advocate ‘Spruiking’

According to an article in the Australian Financial Review, the ‘community advocates’ acted like ‘bounty hunters’ to spread the word of Power Ledger – with some of them making false or overemphasised claims. Some of the investors (who would be rewarded with free POWR tokens as a reward for spreading the good word) were saying things like Elon Musk was involved, and that the project will ‘revolutionise the retain electricity industry’.  Whilst this isn’t PL per se doing the spruiking, their community advocates are a measure of their brand and it’s important that they check what some of them are doing online:

“Some of our bounty group were professional bounty hunters chasing tokens because it’s what they do,” Power Ledger said in a blog post quoted on Medium.

“Some were bots reporting an astounding 5000 likes of our social media output in a single 24-hour period.”

Jemma Green Power Ledger Community Advocate
Jemma Green, CEO Power Ledger Community Advocate Furore (source: AFR.com via Power Ledger)

CEO Dr. Jemma Green discussed the energy trading platform’s 2018 progress in a podcast episode with Laura Shin:

“This year was really about us deploying our products in multiple locations around the world so we could see where was the biggest opportunity for us to scale and commercialise our technology,” Dr Green said.

Power Ledger’s price has been in decline since its $1.79 USD peak back in last December. At time of publishing, the POWR share price was $0.085102 USD as per the CoinMarketCap website. This is a 90% drop in value over the past 12 months. Fewer than 100 building are using the  trading system – we still have our fingers crossed for what is undoubtedly game-changing technology. 

Please note: Saving With Solar are in no way affiliated with Power Ledger and do not have any ‘community advocate’ relationship. 

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